Bell Tower Digital Scavenger
Story-led, location-aware, self-updating content system for ongoing visitor engagement.
Gamification
Visitor flow
Low overhead
Perth, Western Australia
Available for strategic collaborations
Designer of experiences, not brochures.
I build human-first experiences across tourism, events, and digital. Focus on systems that scale, brand that endures, and operations that do not collapse when people get busy.
12+ yrs
Service & visitor economy
$45k
Largest operational rollout
SKÅL
Mentor programme architect
SKIWA Mentor Platform
Scalable mentoring stack for tourism, aligned to global SKÅL objectives and local talent gaps.
Governance
Community
Two Feet & A Heartbeat
Large volume shore-excursion operations in Fremantle, automated comms, weather-aware reminders.
Ops
Perth
People-first
About
Tourism manager turned experience architect. I care about service, not hype. I optimise for repeatability and cultural fit.
Operations lead · Two Feet & A Heartbeat
2023 — 2025
Restructured guide onboarding, created city-first venue run sheets, built dynamic reminder systems that factor in weather, group size, and meeting points.
Chair · SKÅL International WA Mentor Programme
2024 — present
Strategic design to retain international students and entry-level staff inside the WA visitor economy, not lose them to other sectors.
Tourism + AI consulting (independent)
2025 —
Helps tourism operators adopt LLM-based automations without breaking tone of voice or brand standards.
Selected work carousel
Scroll horizontally. Each card is a real deliverable type I ship for operators, DMOs, or clubs.
Perth Progressive Dinner (corporate)
Venue sequencing, dietary-split menus, time-locked guiding, non-negotiable 9pm return logic.
Bell Tower interactive flow
Playable in under 45 minutes, localised hints, low-text paths for ESL guests, staff-editable.
SKIWA 2026 kit
Templates for clubs, cultural mapping (Hofstede), capability ladders for cleaning → supervision.
Weather-aware tour comms
Outlook drafts for guides and guests with temp, rain, and dress-code logic at send-time.
Real voices
People I have worked with. No fluff, just outcome and delivery.
Tourism WA partner
Product manager
“Fast, specific, and understands stakeholder constraints. We did not need to rebrief.”
SKÅL leadership
VP
“He sees global structure and local reality at the same time.”
Corporate client
Events
“Group had to be back by 21:00. He rebuilt the run without losing the experience.”
Operator
Owner
“The new run sheets removed 80% of ‘where do we meet?’ emails.”
Tourism WA partner
Product manager
“Fast, specific, and understands stakeholder constraints. We did not need to rebrief.”
SKÅL leadership
VP
“He sees global structure and local reality at the same time.”
Mentoring · Service-led growth
Moving people from “I can serve” to “I can run the service”. Built for WA, aligned globally.
Entry-level hospitality cohort
4–6 sessions
Service excellence, cross-cultural etiquette, Perth-specific visitor expectations, escalation paths.
International student pathway
WA universities
Retention, community, industry exposure, and integration into local associations.
Open-source SKIWA model
for other clubs
Documentation-first, low admin burden, quality control for mentors, durable brand assets.
Notes & thinking
Short, sharp, operator-oriented writing. Not influencers’ content.
Why guides are late to new venues
Because no one priced in familiarisation, so it never became a standard.
Cleaning → Supervisor ladder
Stop fetishising leadership. Reward service excellence first.
LLM in tourism should be boring
Automate confirmations, adjustments, dietary merges. Not your brand voice.
Let’s build the next thing
Use this form to outline the project. I respond with operations, budget, and cultural fit.